Apparently if we can link an advert to sex we are more likely to buy it, but is this a good thing?
Almost all adverts have got some kind of sexual connotation, whether it's women walking around in their underwear or people practically snogging each other for a hair dye advert. Obviously adverts don't have age certificates on them but should they? There is a flake advert which was banned recently for being too sexy, "executives from the chocolate company apparently thought it was so racy it would either corrupt our nation's morals, or portray Flake eaters as some kind of free-love hedonists with lives of wild abandon."
But is it all bad, after all the really shocking adverts which we talk about are the ones which stick in our heads... so they've done their job. If sex does make us want to buy something then it's natural for the advertisers to use sex to their advantage. The only way we could stop sex being used is by not buying the products or by complaining to get the advert banned.
I think unnecessary sex in adverts is annoying but I can understand why they do it.
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